The sequential art of R. M. Rhodes
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To me, publishing is three distinct pieces: production, marketing and distribution. Production is basically everything up to and including printing. Marketing is telling people about your product, which you can actually do while it is in production. And distribution is about getting your product to people. An easy way to think of it is that production is about creating a supply, marketing is about creating a demand and distribution is about fulfilling the demand with the supply. And that’s publishing in a nutshell.


Posted in Comics theory 11 years, 6 months ago at 4:30 pm.

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